An essay on Arthur Millers Death of A Salesman.

An essay on Arthur Millers Death of A Salesman. What are the basic elements of tragedy? Arthur Miller believes that the common man is just as fitting to be a tragic figure as a king. However, this argument can be supported as well as it can be argued. The most common elements in a tragedy are that the figure be of noble status, have at least one tragic flaw, and gain tragic awareness before losing their life. Willy Loman can be considered a tragic figure as well as just plain pathetic. The characteristic of blind faith is the deciding factor on whether Willy Loman is tragic, pathetic, or both.Willy Loman can be considered a tragic figure because he has a tragic flaw which eventually leads to his death. Miller also considers Loman to be a tragic figure because he is a common man that everyone can relate to. Willy Loman's major tragic flaw was his blind faith that if you work hard you will succeed, and his faith in the goodness of people.Blind Faith (book)Miller also commented that, "... the tragic feeling is evoked in us when we ar e in the presence of a character who is ready to lay down his life... to secure... his sense of personal dignity." (pg 1) This description fits Willy Loman because he was willing to die to provide for his family and to keep his "dignity." Another characteristic that Loman possessed was that he feared people no longer respected him and viewed him as a salesman, he realized that people were laughing at him and making fun of him. "The quality in such plays that does shake us, however, derives from the underlying fear of being displaced,... being torn away from our chosen image of what and who we are in this world. ... it is the common man who knows...

Grounded and Ten Other Idioms with Ground

Grounded and Ten Other Idioms with Ground Grounded and Ten Other Idioms with Ground Grounded and Ten Other Idioms with Ground By Maeve Maddox When I was still young enough to be under parental supervision, if I did something ill-considered, I was not â€Å"grounded†; I â€Å"lost privileges.† The use of grounded to mean â€Å"confined to home outside school hours† had not yet penetrated to our neck of the woods. I was familiar with grounded in connection with electricity and flying: grounded adjective: electrically connected with the ground, either directly or through another conductor. grounded adjective: of an airplane or pilot, unable, or not allowed to fly. For example, a pilot might be grounded because of illness. A plane might be grounded by reason of bad weather. In the 1940s, the word grounded acquired the general sense of suspended or disqualified. For example, a truck driver whose license had been revoked was said to be â€Å"grounded,† as was a jockey who had been suspended from riding. It was not a leap to apply the use of grounded to a teenager whose driving privileges had been revoked. Nowadays, even young children are said to be grounded when they have privileges denied as the result of misbehavior unconnected with using a vehicle. The noun ground is from a Germanic source meaning earth. Literally and figuratively, ground represents the basis or bottom of something. A ship in shallow water may strike ground. The plural, grounds, denotes the premise or reason on which something rests. For example, â€Å"grounds for divorce, â€Å"objections on religious grounds.† Ground occurs in numerous idioms. Here are just ten. ground rules: the basic rules or principles. For example, â€Å"Establishing the classroom  ground rules  on the first day can provide year-long benefits for your challenging students.†Ã‚   groundswell: a long, deep rolling of the sea caused by a disturbance, possibly originating at the bottom. Figuratively, a ground swell is strong public opinion that seems to be rising from somewhere and becoming stronger. For example, â€Å"Whether New York businessman Donald Trump is serious about running for president or just serious about getting publicity, his groundswell of support in recent weeks is hard to ignore.† ground zero: This expression stems from nuclear testing. â€Å"Ground zero† was the point on the earth’s surface either at or immediately above or below the center of a nuclear explosion. Now it can mean the center of any cataclysmic blast, such as the site of the World Trade Center that was destroyed in 2001. The expression is also used figuratively, as in this reference: â€Å"The Interview - the Hollywood movie that became ground zero in the extortionate cyber attack that U.S. authorities are now blaming on North Korea.†Ã‚   To break new ground: to do something that has never been done before, like a settler digging a foundation for a home in the wilderness. â€Å"Anomalisa filmmakers break new ground with stop-motion drama.† To cut the ground from under someone’s feet: in a debate, to disprove all possible arguments before they can be made by one’s adversary; to leave someone at a loss as to what to do. â€Å"Depression  cuts the ground from under  ones  feet!†Ã‚   To get in on the ground floor: to be involved at the beginning of an enterprise, especially in anticipation of profiting greatly. â€Å"If you are hoping to get in on the ground floor of Maryland’s medical cannabis program, you should not underestimate the importance of this very short comment period.†Ã‚   To put one’s ear to the ground: be on the alert for possible developments on a topic of interest. â€Å"It is not a secret among those who  keep their ears to the ground  in matters political in Michigan that Commissioner Mershon, of the state tax commission,  intends to resign as soon as the new administration takes office.† To go to ground: to make oneself inaccessible for a time, like an animal holing up in its lair. For example, â€Å"Similarly, a proportion of  fugitives  had  gone to ground  because they knew some of their Francoist neighbours were working in tandem with the authorities.†Ã‚   To get off the ground: to begin a project; begin to show success. This newspaper headline plays on both the literal and figurative meanings of â€Å"to get off the ground†: â€Å"In Chicago, rooftop farming is getting off the ground.† To hold one’s ground: to maintain one’s position in the face of opposition or attack. â€Å"A workplace bully may try to verbally pound you into submission. If he insists on getting his way, hold your ground.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:70 Idioms with HeartDoes "Mr" Take a Period?Uses of the Past Participle

Customer Service Operations and Excellence Essay - 1

Customer Service Operations and Excellence - Essay Example The ultimate measure quality of any service is the customer’s perception of the service (Heinonen 2009, 10). An organisation is taken as a social system with an economic purpose. Any strategy taken by an organisation has to ensure fit with the environment of operation, has to be distinct in creating a value chain and increasing competiveness, and has to be sustainable. The strategy has to maintain its distinctiveness and the operating environment changes; strategies basically increase customer value while at the same time reducing the cost of the service to the customer (Anderson, Healey & Locke 2005, 14). Therefore, achieving operational excellence in process that support the customer leads to greater customer intimacy, making decisions to be taken in accordance with the needs of the customer, which leads to operational excellence in an organisation. 2.0 Service Process at BOI Bank 2.1 Service Background The service process is in BOI bank. ... Customers have to queue in lines with the most populated line being the deposit /withdrawal line. There are five counters serving this queue; at any one time five people have to be served simultaneously. Besides this, at least 25 people must be lining up at the queue waiting to be serviced with the number ranging from 10 in low business hours, to at least 40 in high business hours. Customers have to queue while standing, which becomes a challenge in long queues, though the old and the handicapped are allowed to bypass such lines to be served directly. Though the bank representative at the counters serve with due diligence and commitment, in some cases customers claim to spend unnecessary longer durations, which impacts on their businesses, while at the same time making them tired. This may be a sign of poor management and lack of maintaining services operational excellence in ensuring customers spend the least time possible in queues. The chart below summarizes the banking process in the banking hall. 2.2 Service Blue Print A blue print is ideal in providing a common point of discussion necessary when developing new services. Baums (1990, 46) argues that blueprint analysis aims at exposing inefficient time usage, unnecessary labor, but may also be used in selection, recruiting and training. These factors have become real challenges to businesses currently and have an impact on inefficient use of time and increased labor costs (Gemler 2011, 26). A business has to balance between having excess employees, which would be an added cost to the company, and time taken by an employee to queue and get services, which requires the two extremes to meet at the customer comfort zone. The queuing theory states the time taken by customers to arrive at a line, or

UNIT 1 science Individual project Essay Example | Topics and Well Written Essays - 500 words

UNIT 1 science Individual project - Essay Example This revolution meant replacing the economy, which was built on manual labor, to one which is dominated by industry and by manufacturing machinery. This, in turn, led scientists to build more and more machines, tools and buildings with new function, which decreased the workload of workers but also had a negative affect on nature (HighBeam Encyclopedia, 2004). This led to the latter of the revolutions- the Environmental Revolution. The environmental revolution is something which has been taking place and occurring more lately. Since the quantity of research and data proving how detrimental some technologies and machines are is abundant, more and more people are opting to fight for the noble cause of trying to heal our planet and to uproot and stop those responsible for the ecological degradation and increasingly more imminent destruction of our world. These people are called environmentalists, and their purposes include minimizing pollutions, preserving and protecting nature from detrimental people, machines and buildings and fighting to add more ecologic-friendly laws to the constitution and by doing so, legitimizing and reinforcing their claims by legislation. This revolution is closely and tightly bound to the term environmentalism, which is "a concern for the preservation, restoration and improvement of the natural environment, such as the preservation of natural resources, prevention of pollution, and cer tain land use actions". This activism for nature and ecology was first recorded in India 400 years ago, when Indian men embraced death in order to protest and try to stop the cutting of trees in their forest by the kings men of that region. Modern environmentalism started in the mid to late 19th century in the United States with two preservationists starting to fight for the environment. One of them was a writer who writings were read by millions, and therefore became more known to

The Sensory Retail Environment of Small Fashion Essay

The Sensory Retail Environment of Small Fashion - Essay Example The paper "The Sensory Retail Environment of Small Fashion" discovers the experiential retailing as the way of retail brand differentiation. The researchers introduced the photographs, which were taken by the participants as a tool to give more information on the questions. This was effective because the participants were able to communicate dimensions of their lives. Visual images play an important role in the customer behavior in a commercial setting. The research design was suitable for this study, researcher compared two different vintage shop with contrasting sensory environment. Comparison why customer returned to one shop compared to the other. In addition, the sample size was small to gather more information on the question of the study. Interviews were used for this case study, which were long enough to ensure that the questions were satisfactory answered. In addition, there was telephone follow up for clarification of the information. The notes were written down to generate insights in the fashion retailing shop. The photographs were also used to support the written words to add meaning to the information communicated. The sample collection process within the participant was consistent. All participants were given similar digital camera and demonstrated how to use. In addition, the entire participants were met individually to ensure the information provided was according to their own experience. A photograph is very useful because it record things the way they look.

Marketing Mix For Volkswagen Brand Marketing Essay

Marketing Mix For Volkswagen Brand Marketing Essay The Volkswagen Group is one of the worlds leading automobile manufacturers and the largest carmakers in Europe. Company owns ten car brands from seven European countries : Volkswagen, Audi, SEAT, SKODA, Bentley, Bugatti, Lamborghini, Volkswagen Commercial Vehicles, Scania and MAN. Besides automotive industry, company operates also in financial sector. Every car brand operates as independent unit with unique portfolio. Products are differentiated from low-consumption small cars to luxury one. Commercial vehicle sector offers ranges from pick-ups to buses made by Volkswagen and heavy trucks made by MAN and Scania. Firm has 94 production plants around entire Europe and 8 in the Americas, Africa and Asia. Labour power is estimated to 501,956 workers worldwide and production to 34,500 vehicles every single day. The Volkswagen Group exists in 153 countries so far. TASK 1 A  business  strategy  typically is a document that clearly articulates the direction a  business  will pursue and the steps it will take to achieve its goals. In a standard  business  plan, the  business strategy  results from goals established to support the stated mission of the  business. A typical business  strategy  is developed in three steps: analysis, integration and implementation. In the analysis step of  business  strategy  development, one of several methods is used to analyze a firms market, resources, obstacles to success and specific advantages. The goal of strategic analysis  is to identify what a  business  wants to accomplish, the strengths it can bring to bear on accomplishing the goal and weaknesses that need to be addressed prior to integration and implementation. Strategic assessment methodologies can include evaluating the  business  environment, gaming various competitive scenarios, determining what market forces are at work and rating competitors, among others. Integrating a  business  strategy  usually is one of many steps in a larger  business planning process. A  business  plan begins with an overall vision. From the vision, a  mission statement for the  business  is constructed, usually the shorter and more precise the better. A mission leads to specific goals the  business  will achieve to accomplish its mission and that in turn leads to  strategy  to achieve goals. Specific tactics are usually then developed to support the business  strategy. Porters five forces model illustrated in Figure below helps to measure the industrys attractiveness by examining the threat of new competitors and substitutes, the 13 bargaining power of buyers and suppliers and the degree of rivalry between existing competitors. (Porter 1984, 24) Porters five forces emphasizes the external scanning which indicates the opportunities and threats in the markets.(Wheeler Hunger 2006) An opportunity or threat could be events or trends that may affect the company in a positive or negative way when certain strategic actions are followed. (Aaker 1995, 21) These five forces shape the attractiveness of an industry and particularly that the company can make use of these five forces to gain sustainable competitive advantage in the market of competition. This influences the barriers of entry in the industry which includes issue like companys economic size, the product differentiation, demand for capital, and access to supply chain etc. (Porter 1984, 25-48). The first force of the model is the threat of entry of new competitors. This threat decreases the attractiveness of the industry by increasing the level. The industry structure analyses also the threat of substitute products. According to Aaker (1995) substitutes are manufactured by parties identified as competitors but with less concentration on the main industry. And these manufactures have strong 14influence over the profitability of market. The substitutes are able to provide the same requirement as the main competitors. As the substitutes can help a company to improve its price strategy and performance, the customer could choose their product without making any loss in costs. (Porter 1984, 44-46) The bargain power from buyer provide the possibility of the customer to press down price and ask more service which will decrease the profitability of a company and influence the overall business. The characteristics of an industry dominated by customers are through high volume purchase and compared lowest prices. (Porter1984, 46-48) The bargaining power of suppliers exists in markets which are highly concentrated on selling in different segments and customers. The supplier may dominate markets by increase the price level or decrease the products or service quality. The supplier can also affect the profitability of an industry where the cost level cant be covered by increasing prices by using this technique. The suppliers have dominance in the market with opposite circumstance to industry dominated by buyers. (Porter 1984, 49-50) The last element in Porters model is the degree of rivalry between existing competitors. This consists of forms of rivalry such as price competition, new product development, improved customer service and better guarantees. The defending actions against competitors are results of being threatened. The intensity of rivalry is due to various structural factors, such as the number of competitors in an industry, or whether the industry is declining or growing, or companys strategic contributions. (Porter 1984, 38-44) P5F.JPG Figure shows Porters Five Force Model (Porter 1984, 24) Pest analysis stands for Political, Economic, Sociocultural and Technological analysis. It describes a framework of macro-environmental factors for environmental scanning. It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operation. (Wheelen Hunger 2006, 73-79) Political Volkswagen outsources a great deal of their manufacturing outside the Europe in continents such as Asia, Africa and South America. Due to these countries being considered as booming economies, government may encourage local residents to try minimizing purchasing products from abroad, but instead use locally produced products in order to maintain the situation of the home market and make a higher value of the GDP. However, these or any other legal or political constraints should not be a significant barricade to continue outsourcing and/or sales in foreign markets. In certain countries such as Denmark and Norway car insurance and registration alone can amount to the price of the car itself. These rules and regulations are becoming ever-increasingly popular and pose a threat to sales of cars in other Scandinavian markets and places which seek to follow such a trend. Almost all of the regulations come from consumers increasing concerns for the environment and the concern for safer automobiles. (Highfill, Copus, Smith, 2004) Economic As an advantage to Volkswagen few markets which proved to show a decline in salesmainly in Spain, which proved to show a decline of 16.8 %. Taken as a whole, sales of VW however, were on the increase- despite overall motor industry taking a dive. VW sales increased in W. Europe by 8.6 % improved sales figures. The main brands which contributed to the sales were Audi, Skoda, Bentley and the VW commercial vehicles. Sales of the VW passenger cars, such as the VW Sharan van grow tremendously in regions/ markets such as Central and Eastern Europe, Asia Pacific and North America. The percentage growth of the following markets is as follows: Asia Pacific with 17.4 % North America had a significant growth of 21.4 % Central and Eastern Europe with a larger 29.7 % Although the most part of the growth came from the Central and Eastern European markets, there proved a decline within the Polish market. As the following figures will indicate, the Polish appear to have opted for the more cost-focused car brand, from the Volkswagen Group- the Skoda. This goes to prove that the Polish customers are evidently beginning to become more cost-focused. This is the strategy the Volkswagen Group use, to aim cost-focused clients with the Skoda and for those seeking more luxury at an affordable cost it offers the clients the range from the Volkswagen product portfolio. Social Poland is doing fine during economic crisis compare to other European countries. There are few reasons for this situation. Firstly, it is a big country with huge and cheap labor power. There are almost 40 million of habitants in Poland, so it is attractive market for foreign companies. Secondly, taxation rate is relative low comparing it to for instance Denmark. Finally, location of Poland makes this country competitive. Poland is settled up between Germany and Russia, two powerful markets but in the same time close to Scandinavia due to sea connection. Poles perceive Volkswagen brand as a car maker which produces stable, affordable and reliable cars. It is based on German hard-working spirit and precision, that is why Volkswagen cars are very popular nowadays also in aftermarket. Another advantage of having car from German manufacturer is the slowest ratio of value loss among other automotive companies. (Business in Poland Law, tax and banking, 2006) Technological Volkswagen has 94 production plants worldwide and additional 8 in Americas, Asia and South Africa. There are two production facilities in Poland. One is responsible for making parts for various models, while the other one makes commercial vehicle called Transporter. Main materials that company uses to produce cars are. Company intensively focuses on developing new technologies and innovation to become the most economical and ecological car producer in the world. Directly quoting words of board chairman, Martin Winterkorn it seems that company is aiming for the leader position within automotive industry. Till 2016 we would like to invest 62,4 mld Euro for Research Development to become number one. . Moreover, company aim also for renewable energy sources like water, wind and sun. German car manufacturer brings practical assistance service for example Park Lane, which make car seeking for space and park afterwards. Another example could be a Temporary Auto Pilot which control car under 130 km per hour. Together with Lane Assist car stays on same lane, so driver can do something else in same time. Above sentences proof that Volkswagen is consequently developing new technologies to make cars better, more ecological, more economical, more technology advanced and remaining affordable to every customer. Without doubts firm is one of the most leading if it comes to innovation in industry. (Volkswagen Technology). TASK 2 Inbound logistics: In general automotive industry right now is mainly using materials like steel, plastic, copper etc . By time going and constant innovation process and ecology care make this materials gets slowly substitute by other materials like aluminum, lithium and even cobalt. Volkswagen do not owe any mining subsidiaries therefore is addicted to suppliers. To secure production continuity company has to secure process of getting raw materials. That is why German manufacturer come up with raw materials strategy. This includes IT system called Central Procurement and Treasury System. Operations: An operation is the process of putting raw materials together and producing the final product. In this case Volkswagen operations process takes place in factories that company possesses. There are 94 production facilities in different locations. Company believes in systematic localization so productions plants can handle themselves the value added process. This process of international outsourcing allows reducing currency risks, transport and duties. Outbound logistics: This section focuses on delivering product to the retailers, outlets, stores or DTC. Firstly it is important to state that company has own logistics department called Volkswagen Logistics which deliver products to Volkswagen outlets. As it was stated before different productions facilities produces various parts and models. From those facilities cars are ready to be transported into outlets. Volkswagen Logistics uses mainly road transport and big trucks to transport ready to use products. Marketing and Sales: This section describes pricing, promotion and selling the final product within value chain. Volkswagen makes adverts spots independently. Usually spots describe specific product or new technology invented to the car. They are played on TV stations, Internet websites, YouTube. Social services where Volkswagen exists like Facebook and Twitter allow users to share experiences with Volkswagen brand. It is a great tool to create a relationship or brand loyalty with actual customers and acquire new one. http://www.coursework4you.co.uk/essays-and-dissertations/images/value-chain-fig1.jpg Figure shows a Value Chain SWOT analysis provides the strengths and weaknesses as an internal factor of the company and Opportunities and Threats for the external environment of the company. Any company has to change its strategic planning according to the SWOT analysis. SWOT analysis will also help the company to analyze the prospects after the acquisition of a Chinese car company. Strengths Volkswagen has strong position in the Chinese market as it has a long experience in this market. Volkswagen has a strong brand portfolio; a good mix of luxury models are included in its portfolio and German engineering with competitive pricing will make a big difference. Volkswagen has a strong research and development department which continuously works for the improvement in the quality, functionality and environmental compatibility. Volkswagen design team can come up with the customize design which will suit the customers of China. Weakness Poor performance in Africa and North America can be issue for concern for Volkswagen. Operational inefficiency and weaker productivity are other reasons for concern for Volkswagen as it has relatively low employee productivity compared to its competitors. Opportunities There is encouraging rate of growth in the Chinese car market. Chinese car market has reached $98 million in 2008. Market consumption has reached to 7.4 million units in 2008 which is an increase of 17.8% compared to previous year. The volume of market is expected to reach 13 million by year 2013 (Datamonitor, 2010). Threats Increase in the production cost due to the increase in the raw material prices. Increase in the government rules regarding the labor may also increase the prices. Increase in the competition may cause price wars due to which there will be fall in prices. There is enormous growth potential in the automotive industry in China and in the coming few years, various factors will derive the demand. There are enormous growth prospects in Chinas car market, the rate of car ownership is low and financial industry for automobiles is immature. As China is a developing country, its economy is expected to increase rapidly, it is least expected that the car industry will grow in a steady or balanced way. The car registration rate rose in 2002 and 2003 was 63% and 70% which were not sustained and the growth rate was moderate in 2004 with 16% and further modest in 2005. This slowdown of growth coincided with the huge investment in the productive field which led to the decline in the prices. However a utomotive sector recovered very strongly with the growth rate of 30% in 2006 and 24% growth rate in 2007 respectively (Automotive Industry Report, 2009). TASK 3 Marketing Mix for Volkswagen Brand For brand strategy of Volkswagen there is involvement of first P according to marketing mix is Product as described in model. The product in this model is defined as that combination of services and goods sell to the customers by the company or organisation in target market (Armstrong Kotler, 2005). From analysis it is found that product is also a part of Brand name. Design and quality are the main product features that possess variety in them. Here an example can be quoted for a brand of Volkswagen Touareg that has been sold in India comprises of a package of seating, engine, breaks and engine etc. (Volkswagen India, 2009). Hence for product strategy the company is equipped with variety and design in their products including warrant for them which in turn results in good response from the customers and make them satisfied and bring loyalty in them. The second P in this model if marketing mix is price. Price is of a product or service is defined as that amount which is paid by customer to the organisation or company for buying their products or services offered to them (Armstrong Kotler, 2005). While discussing the price strategy it has been found that there are 61 dealership offers high prices for the products to sell in India as compared to their rivals like Honda city and Ford, but there is variation that the company charge interest rate by 4.5 5.0 % instead of other rivals make with 8% or more as a loans given by banks or building societies of other rival car makers. This facility is attributed by the Volkswagen financial Services that aided to support the sales of the company to their customers. There is next P for the marketing mix is Place that is also very crucial in Brand management. The place usually referred to that place where there is availability of products of company to their customers. As in concerned to Volkswagen the company involved in using dealers and distributors for the purpose of the sales of their products. There are two modes for the dealers to get authorised either through franchised or direct ownership of company. For the company their network related to their dealers is very important and is maintained in a proper way because the product of the company are introduced through them to the customers, hence it is very important. In the views of Kotler 2005 the company usually share their losses and profits both with their dealers for purpose to maintain the quality of cost leadership. At present the Volkswagen has fine relationship with their dealers in India and also involve in the dealing of their products with Skoda with 61 leaders (Top News, 2010). The last and fourth one P is Promotion. The promotion has variance in their objectives that has to be achieved in market. The promotion is usually handled with the tool of advertisement. The promotions for customers are added through the advertisement that results in the excitement among them. The aim of promotion is to pull in target consumers. These promotions are based on the scheme of non profit but in turn results in the profit for the company (Bradley, 1993). For example the Volkswagen Company in year 2009 has launched a promotion named Pre Monsoon campaign published by Motor beam, 2009. This promotion is for the purpose to establish the brand of company India. In India the company offered a variety of range of services to their customers and fro this company is getting profit from the promotions of the company brand. Market development According to Reiziger (et al, 2003) when a company took entrance into a new market and launch themselves by introducing existing products this is came to know as the development of market, and the main aim of the company is to lure the customers from the their existing competitors in that exiting market i.e. new market. The company Volkswagen has got the entry into Indian market in 2007 by launching their product Jetta, then after two years in 2009 the company has launched two new cars in market with their existing brand using the brand value in market these cars are ionic beetle and the Touarge sedans (Volkswagen India, 2010). Diversification Again in the views of Reizger (2003) this is the entrance of any new company with having the launch of their new product under its own brand is termed to be diversification. This strategy is commonly recognised as most risky one as there is introduction of two new entities one is market and other one is product. For the Volkswagen diversification is not so risky, as it has already successfully launched a variety of cars in the market with its own brand and in accordance with its brand image and with every brand it has inched higher and created sense of the demand in the market on every launch of new products. Most currently the company has as innovation there are four new car that has gone to be launched in 2012 and these new coming products are SUVW, Couple, Up and Blue Sport (Volkswagen, 2010). CONCLUSION Volkswagen is a successful company with long history and well-known brand name. Firm tries to continue tradition from decade as a people car with putting innovation to it. Such successful company like Volkswagen is can aim for the bigger goals. With power and support of the Volkswagen Group firm has a chance to dominate automotive sector. Carried internal marketing and external marketing audit proofed that it is really hard to find a weakness within company structure. To remain successful on the market company have to use winning strategy. No matter what are the circumstances Volkswagen still have to put additional resources for research and development of the newest technology and maintain current labor power and structures within Human Resource Management. Make their products better and better in order to compete with other automotive companies. And finally deal with long term issues like how to substitute petrol. APPENDIX http://www.seeklogo.com/images/V/Volkswagen-logo-F2A46D9A81-seeklogo.com.gif http://t0.gstatic.com/images?q=tbn:ANd9GcT4wE65k57GIDmexFeoF3r7IHdy2mhBUw7aiyb79vnjeeZwYnfkdw Figure shows the 1st model of Volkswagen http://upload.wikimedia.org/wikipedia/commons/0/0b/1st-Volkswagen-Jetta-Sedan.jpg http://t1.gstatic.com/images?q=tbn:ANd9GcR7JKyGkitlyAsnNvL7B_q5aF5goOl8utO5su5BRnzWOVuRC5JJ Latest model of volkswagen

Use of Angels in Smith’s Annunciation and Plath’s Black Rook in Rainy W

Use of Angels in Smith’s Annunciation and Plath’s Black Rook in Rainy Weather  Ã‚   Since biblical times, people have looked to angels as sources of comfort, inspiration, protection, and solace. Yet very little is said in the Bible about what angels actually are; the Bible focuses mainly on their deeds, and leaves their nature to the imagination. Consequently, few people really understand them, and the very notion of angels is a rather open-ended idea subject to personal interpretation and design. Poets, never ones to let a chance at interpretation go by, have written about angels, using them as both subject and metaphor. Two poems of note where angels are used as metaphors are "Annunciation", by Kay Smith and "Black Rook in Rainy Weather", by Sylvia Plath. In these poems, angels are referenced not for their own sake, but rather for the metaphorical meanings which the reader may glean from them. In "Annunciation", Smith uses an angel to represent greatness left pursued yet unattained a life, while Plath uses angels to represent unusual occurences which brighten or a dd meaning to an otherwise dreary life. "Annunciation" begins with a note about the standard artistic depiction of the Annunciation, in which the angel Gabriel appears to the Virgin Mary to declare that she will be the Mother of God. Smith notes that in paintings of the event, Mary is always reading a book; she seems trying to keep her place in the book, despite the arrival and great presence of Gabriel. In the poem, Smith herself paints a portrait of a young girl at a crossroads: two girls at a museum in Italy on some sort of trip. "We two sometimes women" (line 20) implies that the girls are fairly young, but since they seem to be alone together they have likel... ...vene in the lives of the faithful in times of trial. Plath uses angels as a metaphor for strength and hope in a time of darkness. Angels are so commonly felt but poorly understood that it is possible to attach many different meanings to them. In poetry, angels can represent a spectrum of ideas and feelings, from awe to hope to strength to fear, just to list a few examples. In "Annunciation", Kay Smith uses the majesty and biblical significance of the angel Gabriel to represent a feeling of greatness and destiny that the speaker let slip through her grasp. In "Black Rook in Rainy Weather", Sylvia Plath uses angels to symbolize the brightness and hope that make an otherwise bleak and dreary life livable. Clearly, angels, like our lives themselves, can have whatever meaning we choose endow upon them. "In the arms of the angels, may you find some comfort here."

Pbsl1114Cardiovascular Dynamics Laboratory Report

PBSL1114 Physiology for Human Movement Cardiovascular Dynamics Laboratory Report Student ID 2010004614 Due date and Value: This report must be submitted as a soft copy via email to [email  protected] hk no later than 5:00 pm 4 April 2012. Penalties apply for late submission, see course outline for details. You must attend the laboratory session to get a mark for the related report. References used when answering questions must appear in a reference list at the end of your report. Value: This report contributes 10% of your final grade. RESULTS Subject name: Cheng Yat HinSex: 0MF (circle)Age: 21 Table 1. Heart Rate (HR), sitting, lying and standing Time (min)HR (b. min-1) Sitting HR (readings 3 minutes post-sitting BP determination)3:0075 3:0577 3:1080 3:1580 3:2080 3:2580 3:3076 Mean sitting HR78. 29 Lying HR (5 minutes after lying down)5:0070 5:0570 5:1068 5:1568 5:2070 5:2569 5:3069 Mean Lying HR69. 14 Standing HR- immediately after standing from lying0:00104 -10 sec after standin g from lying0:1084 – 20 sec after standing from lying0:2086 – 30 sec after standing from lying0:3088 Standing HR- 2 min after standing from lying80 Table 2.Blood Pressure (BP), sitting, lying and standing. BP readerSystolic BP (mmHg)Diastolic BP (mmHg)MAP (mmHg) Sitting BP11227490 21207489. 33 31237188. 33 41237289 51217489. 67 Mean sitting BP121. 87389. 27 Sitting BP (automated BP monitor)1087082. 67 Trial Lying BP 11035269 2985670 Mean Lying BP100. 55469. 5 Standing BP Standing BP – ASAP after standing from lying12989102. 33 Standing BP – 2 min after standing from lying1208395. 33 Rebreathing air from a paper bag. Resting sitting HR pre-breathing into bag:75 (b. min-1) HR after 30 seconds breathing into bag: 70 (b. in-1) HR after 120 seconds breathing into bag:75 (b. min-1) Human diving response. Water Temperature: 17 o C HR (b. min-1)Systolic BP (mmHg)Diastolic BP (mmHg)MAP (mm Hg) Pre-immersion (immersion position)711187388 At 30-sec immersion (1)4314 67699. 33 At 30-sec immersion (2)511298197 Average deviation of immersion values from pre-immersion value-2419. 56. 510. 165 QUESTIONS (marks shown in brackets: total = 30, percent of final grade = 10%): Answers must not be longer than the number of lines stated at the end of each question (10 pt font minimum).Answers exceeding the stated limits will receive a mark of zero. Use your own words. This is an individual report. Plagiarism (e. g. , copying or lending answers, not referencing sources) will be penalized. Marks will be deducted if you break any of these rules. Include the references you used in a list at the end of your report. 1. Marks for data recording (correctly/neatly) and calculations (DO NOT ANSWER) _____ (5) 2. Are the relationships between resting values for HR while lying, sitting and standing (2-minute post-lying value) what would be expected?Justify your response. (maximum 4 line response) (5 marks) From lying to sitting to standing, the resting HR is expected to increase, which the effect is shown in the subject (lying mean value = 69. 14 bpm, sitting mean value = 78. 29 bpm and standing after 2 min = 80 bpm). From lying to sitting to standing, more blood is pulled downward by gravity to the lower part of the body, making less venous return thus lowering the stroke volume. To compensate the decrease of SV thus to maintain the cardiac output, HR increases. 3.Are the relationships between resting values for BP while lying, sitting and standing (2-minute post-lying value) what would be expected? Justify your response. (maximum 4 line response) (5 marks) The blood pressure should gradually rise from lying to sitting to standing, which is observed in the subject (MAP of lying: 69. 5mmHg, sitting: 82. 67 mmHg and standing: 95. 33 mmHg). From lying to sitting to standing, more blood is pulled downward by gravity to the lower part of the body. To push the blood upward so as to maintain enough blood flow to the brain, blood pressure needs to increa se for working against the effect of gravity. . Explain the changes observed in HR and BP during the period following the subject moving from lying to standing. (maximum 4 line response) (5 marks) When the subject moving from lying to standing, BP should drop momentarily and HR should rise. The drop in BP is due to the pooling of blood in the lower part of the body. After sensing the drop in BP, the baroreceptor increases HR by the control of SNS and PNS. Then BP should rise again as the result of increased HR. The change is not seen in the subject. It might be due to other factors like the psychological factors masking the effect, or errors in measurement. . Were the observed changes in HR when your subject was rebreathing air from a paper bag as expected? Explain your answer with reference to what was expected and why. (maximum 4 line response)(5 marks) The rise in HR is expected when the subject is rebreathing air. The expectation is due to the increased CO2 concentration in the expired air will increase the blood PCO2, which be noticed by the chemoreceptors in carotid and aortic bodies. The receptors will then relay the information to CNS and indirectly leads to the increase in HR by autonomic nervous system.But the effect is not observed in the subject. 6. What is the human diving response? Did your subject show the diving response? (maximum 4 line response)(5 marks) Human diving response is the increase in MAP and decrease in HR as a result of breath holding and the reflex after the face touched water. This is done by the increased parasympathetic activities to the heart pacemaker cells (lower HR), increased sympathetic activities to limbs leading to vasoconstriction in the limbs (increase MAP). The subject showed the diving response, as there is a egative change in HR and a positive change in MAP 30s after immersion List of references used 1. http://ep. physoc. org/content/23/1/1. full. pdf+html 2. http://www. livestrong. com/article/307646-posture-hear t-rate/ 3. http://www. livestrong. com/article/268891-heart-rate-body-positions/ 4. http://www. livestrong. com/article/299614-blood-pressure-supine-vs-standing/ 5. http://en. wikipedia. org/wiki/Aortic_body 6. http://en. wikipedia. org/wiki/Cartoid_body 7. http://www. mendeley. com/research/mechanism-human-diving-response/

Critical Thinking and Language †Business Management Research Paper

Critical Thinking and Language – Business Management Research Paper Free Online Research Papers Critical Thinking and Language Business Management Research Paper Language is a big part of the way we communicate with each other, and with the world getting smaller, communication between cultures has become ever more important. In business and personal, we need to have as good understanding as possible of our own native tongue. I will cover something I do using metaphors, language an language diversity, and the empowerment or lack of due to language. Programming is an aspect of my life that is stimulating like the light to the darkness. It allows my creative side to run free like the wind. I can turn an idea into a program that can stimulate the mind, unwind the mind, or simplify a task. All three have a harmonious relationship that we all have tasks to do, most of us try to do them efficiently, and when all is said and done, at the end of the day, we unwind. When computers came into existence they fascinated us, because of what they could do, and the possibilities they offered. From real estate to space computers and the software that runs on them, have changed the way we do our day-to-day activities. For example, we can drive from state to state and talk on a cell phone or listen to digital satellite radio, without commercials or fading. A computer is nothing without software to accomplish the task or to fulfill a Desire that Is a Hunger to a company in need. This where I come in to for someone to throw an idea my way and find the solution then write the program. Language is 50% of the overall way we communicate. The effect of language to the thinking process goes hand and hand, since the culture brings with it a range of beliefs, views, and prejudices. The tribe gives guidance on what to say and how to say it, which effects on the way we think. For example, a particular culture (A) feels there is nothing wrong with speaking street talk and not proper English, and then in turn that group of people could act as they speak. Other cultures that interact with culture (A), may look down on them for being ignorant, or less educated. Thinking is a process by which we interact with our surroundings, language effects this by how an individual views his/her surroundings. Then after assessing the area how we act on those surroundings. As a person goes through the challenges of life, their ability to handle them or even learn from one’s mistakes can be hampered by lack of communication. The better the language is mastered the more open the mind and thought processes becomes. Allowing to see everything that one comes into contact with from a new perspective. Language diversity can broaden one’s thinking process by being open to more than one way of thinking. To learn multiple languages, the individual has to change the way of processing the words, sentence structure, and even the alphabet. Learning many languages can be very helpful, but mastering the native tongue to its fullest can be just as enriching. When an individual has limited language, their thoughts are also limited, by the lack of words and ways of expression. The better the understanding of a language, with the wide array of words to choose from can increase one’s ability of expression. Language is a big part of the way we communicate with each other, and with the world getting smaller, communication between cultures has become ever more important. In business and personal, we need to have as good understanding as possible of our own native tongue. I covered something I do using metaphors, language an language diversity, and the empowerment or lack of due to language. Research Papers on Critical Thinking and Language - Business Management Research PaperAssess the importance of Nationalism 1815-1850 EuropeComparison: Letter from Birmingham and CritoHip-Hop is ArtAnalysis Of A Cosmetics AdvertisementBionic Assembly System: A New Concept of SelfOpen Architechture a white paperQuebec and CanadaIncorporating Risk and Uncertainty Factor in CapitalThe Project Managment Office System19 Century Society: A Deeply Divided Era

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Fahrenheit 451 Fahrenheit 451, by Ray Bradbury is a futuristic novel, taking the reader to a time where books and thinking are outlawed. In a time so dreadful where those who want to better themselves by thinking and by reading are outlaws as well. Books are burned physically, and ideas are burned from the mind. Bradbury uses literary devices, such as symbolism, but it is the idea he wants to convey that makes this novel so devastating. Bradbury warns us of what may happen if we stop expressing our ideas, and we let people take away our books, and thoughts. That is what he is speaking out against. Bradbury incorporates symbolism into his book. He expresses it through the symbols the hearth and the salamander, the phoenix, and the great fire. Bradbury's use of symbolism throughout the novel makes the book moving and powerful. The Hearth and the Salamander, the title of part one, is the first example of symbolism. The title suggests two things having to do with fire. The hearth is a source of warmth and goodness, showing the positive, non-destructive side of fire. Whereas a salamander, a small lizard-like amphibian, and also in mythology, is known to withstand fire without getting burnt by it. Perhaps the salamander is symbolic of Guy Montag, who is being described as a salamander because he works with fire, and endures it, but believes that he can escape the fire and survive. On the other hand, ironically, the other firemen believed that they were salamanders too because they thought they were immune to the all might flames, when in the end it were the flames that destroyed them. The symbol of a Phoenix is used throughout the novel. This quote accurately describes the Phoenix, "It is known to be a mythical multi-colored bird of Arabia, with a long history of artistic and literary symbolism, the Phoenix is one of a kind. At the end of its five-hundred-year existence, it perches on its nest of spices and sings until sun... Free Essays on Farenheit 451 Free Essays on Farenheit 451 Fahrenheit 451 Fahrenheit 451, by Ray Bradbury is a futuristic novel, taking the reader to a time where books and thinking are outlawed. In a time so dreadful where those who want to better themselves by thinking and by reading are outlaws as well. Books are burned physically, and ideas are burned from the mind. Bradbury uses literary devices, such as symbolism, but it is the idea he wants to convey that makes this novel so devastating. Bradbury warns us of what may happen if we stop expressing our ideas, and we let people take away our books, and thoughts. That is what he is speaking out against. Bradbury incorporates symbolism into his book. He expresses it through the symbols the hearth and the salamander, the phoenix, and the great fire. Bradbury's use of symbolism throughout the novel makes the book moving and powerful. The Hearth and the Salamander, the title of part one, is the first example of symbolism. The title suggests two things having to do with fire. The hearth is a source of warmth and goodness, showing the positive, non-destructive side of fire. Whereas a salamander, a small lizard-like amphibian, and also in mythology, is known to withstand fire without getting burnt by it. Perhaps the salamander is symbolic of Guy Montag, who is being described as a salamander because he works with fire, and endures it, but believes that he can escape the fire and survive. On the other hand, ironically, the other firemen believed that they were salamanders too because they thought they were immune to the all might flames, when in the end it were the flames that destroyed them. The symbol of a Phoenix is used throughout the novel. This quote accurately describes the Phoenix, "It is known to be a mythical multi-colored bird of Arabia, with a long history of artistic and literary symbolism, the Phoenix is one of a kind. At the end of its five-hundred-year existence, it perches on its nest of spices and sings until sun...

Discuss how eukaryotic organisms came into existence Coursework

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Case Study Assignment Essay Example | Topics and Well Written Essays - 2500 words

Case Study Assignment - Essay Example The automobile manufacturing industry is globalised by its very nature. Several industry analysts and marketing scholars have affirmed the aforementioned, arguing that with very few exceptions, car manufacturers look towards the global market, identify segments therein and seek to create a niche for themselves within that expansive, borderless market (Dickson-Simpson, 2007; Schweinsberg et al., 2007; Van Acker and Uludag, 2007). It is a globalised industry due to the universal nature of its product, the fact that not all countries have a domestic automobile manufacturing industry, and that variant and divergent consumer cost, design and quality requirements cannot be satisfied by a limited number of manufactures (Dickson-Simpson, 2007; Schweinsberg et al., 2007; Van Acker and Uludag, 2007). In other words, the very nature of the industry, product, market trends and consumer demands have determined this as a global and globalised industry. Consequently, being a global industry, the su rvival of firms within is dependant upon the accurate identification of the industry's threats and opportunities and the extent to which a company's operations are, themselves, globalised. The imperatives of Daimler Chrysler's evolving into a truly global automobile manufacturer may be established through a detailed industry analysis using Porter's Five Forces. Proceeding first with the factor of rivalry, one finds that within the context of this industry rivalry is extremely high and is intensifying as a direct outcome to the formation of horizontal alliances between budget and high-end manufacturers for the explicit purpose of cutting down on costs. Not only is rivalry intense but it is intensifying due to the emergence, not only of new industry players but of alliances which may be identified as a bid by smaller firms to become market leaders. For example, Fiat is allying itself with Tata, an Indian automobile manufacturer, fir the explicit purpose of supplying developing markets with the much demanded cheap/economy automobiles. Similarly, GM is forming an alliance with Daewoo for the production of an economic Chevrolet model in South Korea. The implication here is that even in the absence of direct mergers and takeovers, manufactures are teaming up for the design and manufacture of models as would expand their existing market shares in particular automobile market segments. As one looks towards Daimler, one finds that it has not, in its marriage with Chrysler, embraced the imperatives of globalisation for the purpose of maximising its competitive edge. Chrysler is not a manufacturer of budget automobiles and its production costs are high. It is, furthermore, just as the case with Daimler, centred in an industrialised market. This means that the aforementioned marriage has not expanded Daimler's global market presence and has certainly not allowed it to cut down on production costs and to venture into different segments of the automobile market. In other words, whereas competitors are forming alliances which facilitate the realisation of the latter mentioned goal, thereby giving them a competitive advantage over rivals, Daimler has not. Within the context of the stated, it falls short of being a global company, despite its presence in the global market place. As regards the second of Porter's Five Forces, the global nature of the industry has made the threat